By Batra
Over the past years, the business opportunity to franchise in India has grown as the low risk option. With the growth of foreign brands and liberal government regulations, both the franchisors and franchisees see maximized profits in this option. More and more new international companies are coming to India and franchise their business. In fact, in the recent years India has overcome its infrastructure and technical barriers. Connected to the world at a click, foreign investors see India with a large buying potential. Though the concept of franchising in India is old but with the coming of the foreign brands it has proliferated fast. In the past, BATA was a known brand to have spread all across the nation by franchising its brand to various storeowners. In the current scenario, the franchising has moved to eating joints like Costa Coffee, Café Coffee Day, Pizza Hut and more. Even garment stores like Benetton, Levis and others are growing with the franchising option.
India offers the profitable investment option for franchisors and franchisees alike. Leading the race of the fastest growing economies, India presents the unique market in all segments that is growing at a tremendous pace. India is one of the very few economies of the world that presents the opportunity for practically every business to be successful. Its middle class mainly governs the growing buying potential of India. The growing shopping malls are the best example of the increasing buying capacity of the middle class in India. The shopping malls are flooded with well-known brands, the demand for which is constantly growing. So depending on the capital, the franchisees can choose from the various choices and modes of business. The capital required to start a franchise business is far lesser than staring your own business. In fact, the investment required to drive the business is also lesser as the people are already familiar with the brand.
An Indian franchisee has a world of opportunities to start a franchising business. They can choose from both domestic and international brands to start their franchising business. More and more professionals are opting to start their franchising business and a lot of women also prefer this flexible option of business. They can operate from home and run a business in healthcare products or cosmetics or even small businesses. Novices don’t have to worry as some franchisors have complete training programs to educate the new franchisees. The qualification required to start a franchise business needn’t be very stringent unless it is a specialized field.
Anurag Batra is well known and dedicated Author, writes for many sites like www.Franchise-plus.com
Sunday, June 8, 2008
Discover business opportunities and franchise in India
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